#global-advertising

[ follow ]
#snapchat #user-growth #influencer-marketing #big-tech-dominance #retail-media #uk-agencies
Marketing
fromThe Drum
22 hours ago

Snapchat continues user grab with first global ad push around 'Real Friends'

Snapchat launched its first global 'Real Friends' ad campaign to attract users and highlight authentic friendships, expanding paid media across multiple countries after strong growth.
Marketing
fromCity AM
1 month ago

Big Tech cashes in on 1 trillion ad market boom

Global ad spend is rapidly growing, but gains concentrate in Big Tech, squeezing UK agencies and shifting incremental budgets into search, social and retail media.
[ Load more ]