So I dug deeper into GA, and across all four sites I noticed a clear pattern. The spike in Google organic traffic is coming from desktop users on Windows with a screen size of 1280x720. Engagement metrics are terrible, like 2 seconds on site. It's not coming a from a specific country or just to the homepage. Traffic is spread out.
Tyler Gargula posted on LinkedIn that he looked at just about 320 profiles in Google Search Console and said 87.7% of those properties / sites experienced drops in impressions and 77.6% of sites experienced drops in the number of unique ranking keywords. Some are saying that those sites impacted by the great decoupling are more likely to see an impact with this. But I am not sure if there is any data to back that up, at least not yet.
Google Search Console reporting seems off since last week. Plus, third party Google tracking tools reporting is mostly broken since the Google 100 search results parameter going away. Google did not add AI Overview tracking in Search Console, that was fake news. Structured data does not help with AI visibility, not yet at least. FTC is investigating Google over ad pricing and terms.
No, Google Search Console did not add an AI Overviews filter to the Search Performance report. There was a ton of buzz this morning that Google added the ability to filter out AI Overview data in Search Console, but it was a fake and not a real screenshot. As you know, Google lumps AI Mode and AI Overview data with web data in Search Console and has no plans to be transparent about how well or poorly AI search features perform for site owners.
There are several posts in the Search Central Forum about this, and I just saw the issue pop up for a client. Google's Crawl Stats reporting drops heavily around 8/8. There is no impact to rankings and traffic, but all the sites posting about this see it happen on 8/8. My client is not blocking crawling of Googlebot, and Bing seems totally fine crawling-wise.
The new Google June 2025 core update is showing recoveries associated with past helpful content updates, indicating positive changes in search rankings.
Starting today, Search Console will show Discussion Forum rich results as a search appearance in the Performance reports. Learn more about how to be eligible to this feature at URL.
SEO thought for Monday Morning - is the GSC API a few days behind? Looking at my Looker Studio charts the data stops at the 22nd April - also SEOtesting for the same sites. Meanwhile over in the GSC dashboard itself they up to the 25th April.
