Google is testing changes to AI Mode intended to encourage more clicks to websites, including underlined AIO links and AI-driven reservation suggestions. A new report shows traditional search volumes have not declined despite growth in AI Search. Microsoft addressed complaints about virtually hidden sponsored labels on search ads and Microsoft Advertising published dos and don'ts for appeals and suspensions. Google Search Console's link report lacks a last-updated date. Forum posts highlight underlined AIO links, multimedia ads running in separate auctions, hreflang usage, a Wirecutter URL resurfacing in SERPs, Top Quality Store guidance for eCommerce, and practical AI Mode prompts.
Google says it is testing changes to AI Mode to encourage more clicks to websites. A new report shows traditional search has not declined with AI Search growing. Microsoft replied to complaints about it testing virtually hidden sponsored labels on search ads. Microsoft Advertising shared the dos and don'ts of appeals and suspensions. Google Search Console's link report does not have a date last updated.
AIO nuance -> Interesting to see those underlined links in AIOs that lead to additional Google searches drive me to those queries but directly related to the original query. Most of the time, they simply lead to a fresh search based, Glenn Gabe on X Glad you're giving @MSFTAdvertising another go! One thing that might help this time around are Multimedia ads. They represent a separate auction and can serve next to an RSA. I'd also look at Professional s, Microsoft Ads Buddy on X
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