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Marketing tech
fromDigiday
3 months ago

Why Index Exchange's CEO thinks curation is programmatic's biggest shake-up since header bidding - maybe even bigger

Curation is poised to significantly change programmatic advertising, potentially more than header bidding.
Index Exchange's Andrew Casale believes curation will transform economic dynamics and ad revenue distribution.
fromExchangewire
3 days ago
Marketing tech

Trainline Leverages PubMatic's Commerce Media Technology to Scale Programmatic Advertising Across Europe

Marketing tech
fromDigiday
3 months ago

Why Index Exchange's CEO thinks curation is programmatic's biggest shake-up since header bidding - maybe even bigger

Curation is poised to significantly change programmatic advertising, potentially more than header bidding.
Index Exchange's Andrew Casale believes curation will transform economic dynamics and ad revenue distribution.
fromExchangewire
3 days ago
Marketing tech

Trainline Leverages PubMatic's Commerce Media Technology to Scale Programmatic Advertising Across Europe

more#programmatic-advertising
fromExchangewire
2 weeks ago

LoopMe Brings In-App Bidding Benefits to Mobile Publishers

As the industry evolves, we are committed to making in-app bidding a key approach alongside waterfall and mediation, enabling publishers to maximise revenue in a way that best suits their needs.
Marketing tech
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