#header-bidding

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fromExchangewire
1 month ago

Opti Digital Joins Prebid.org

"We've been working with Prebid for some time, and becoming a member will give us the opportunity to take part in conversations that shape the direction of the ecosystem. We've identified key committees, such as Prebid.js and Prebid Server, where we see opportunities to support the work already underway."
Marketing tech
Marketing tech
fromExchangewire
1 month ago

Trainline Leverages PubMatic's Commerce Media Technology to Scale Programmatic Advertising Across Europe

Trainline partners with PubMatic to enhance programmatic advertising using first-party data and inventory.
fromExchangewire
2 months ago

LoopMe Brings In-App Bidding Benefits to Mobile Publishers

LoopMe's Chartboost in-app bidding enhances monetization for publishers on AppLovin's MAX platform, allowing for improved revenue and operational efficiencies.
Marketing tech
fromDigiday
4 months ago

Why Index Exchange's CEO thinks curation is programmatic's biggest shake-up since header bidding - maybe even bigger

Curation is poised to significantly change programmatic advertising, potentially more than header bidding.
Index Exchange's Andrew Casale believes curation will transform economic dynamics and ad revenue distribution.
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