#in-store-marketing

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Marketing tech
fromRetail Brew
8 hours ago

All about attention with GSTV's Sean Mccaffrey

Marketers underestimate the fluid integration between physical and digital consumer behavior, missing opportunities to connect in-store media with digital strategies for measurable commerce outcomes.
Marketing
fromMarketing Dive
3 months ago

Delivering effective in-store messaging: evidence-based best practices

Evidence-based, fit-for-purpose in-store messaging converts shopper intent into action, driving measurable sales by leveraging high foot traffic and compelling creative with closed-loop measurement.
#retail-media
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