Marketing tech
fromWWD
5 hours agoBridging the In-Store Digital Media Measurement Gap
In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.
Retail media is evolving from clicks and carts to conversations and context. As generative and conversational AI reshape how people discover products across the answer ecosystem, retail media leaders are facing new challenges - and new opportunities. They sit at a rare intersection. They have first-party data, frequent customer relationships, and real-world transactions. The question isn't whether retail media will keep growing. It's how it evolves without losing performance, trust, or relevance.