#jewelry-industry

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fromFast Company
1 week ago

Digital excellence can yield exceptional in-person experiences

I believed technology could reshape the jewelry industry entirely-changing how customers find pieces they love, personalizing their own designs, and reimagining the customer experience. We launched as a digital-first venture to do just that. Now, two decades into our pioneering digital journey, I've realized something surprising: Our most sophisticated online tools have actually made in-person interactions more valuable. I believe the brands leading the next wave of innovation aren't choosing between digital and physical. They're using digital excellence to help create meaningful in-person connections and lifelong brand affinity.
E-Commerce
#tariffs
Marketing tech
fromThe Business of Fashion
9 months ago

Same Sparkle, Different Sell: Diamond Marketing Tries Something New

Lab-grown diamonds have disrupted the market, reducing both their prices and those of natural diamonds, and altering consumer perceptions of luxury.
fromwww.theguardian.com
9 months ago

Shimmering with an opal shine: New Zealand's unique blue pearls face threat of warming seas

Jacek Pawlowski, a jeweller, emphasized the uniqueness of paua pearls, stating, 'Only this abalone, in this water, produces such an unusual colour of pearl.'
Portland food
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