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#retail-media
Marketing tech
fromDigiday
1 month ago

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

Joint business planning (JBP) negotiations face challenges due to economic uncertainty and rising tariffs, leading brands to seek flexibility in contracts.
fromDigiday
1 month ago
Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Marketing tech
fromDigiday
1 month ago

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

Joint business planning (JBP) negotiations face challenges due to economic uncertainty and rising tariffs, leading brands to seek flexibility in contracts.
fromDigiday
1 month ago
Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

more#retail-media
Media industry
fromDigiday
1 month ago

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Marketers are increasingly concerned about transparency in negotiations within the growing retail media network ecosystem.
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