Media industryfromAdExchanger2 weeks agoKeyword Blocking Demonetized More Than Half Of Reuters' Brand-Safe Stories | AdExchangerAdvertisers should abandon keyword blocklists to improve ad placements and reach loyal news audiences.
Marketing techfromDigiday10 months agoMedia Briefing: DoubleVerify casts itself as news ally in Cannes - as scrutiny mountsKeyword blocking remains a significant financial challenge for publishers, leading to substantial revenue losses.Tensions exist between publishers, marketers, and ad tech providers regarding keyword blocking and its impacts.