#location-based-marketing

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#location-intelligence #mobile-first #retail #behavioral-data #aerospike #caching-infrastructure #scalability
Marketing tech
fromDigiday
1 day ago

How Walmart, T-Mobile and more turn location data into seamless customer journeys

Location intelligence and mobile-first, location-based marketing increase foot traffic, app engagement, conversions, and repeat buyers while improving click-and-collect and in-store experiences.
fromAmazon Web Services
3 weeks ago

GroundTruth reduces costs by 45% and improves reliability migrating from Aerospike to Amazon ElastiCache for Valkey | Amazon Web Services

GroundTruth, an advertising platform leading the way in location- and behavior-based marketing, empowers brands to connect with consumers through real-world behavioral data to drive real business results.
Marketing tech
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