Marketing
fromThedrum
1 day agoLet's think about video
Brands must prioritize short-form video optimized for social platforms while retaining long-form content for deeper informational purposes and maximizing assets across channels.
When it comes to cooking shows in the Internet age, no platform has been as big for creators and chefs alike as YouTube. TikTok and Instagram might be the place to go for short-form clips, but YouTube offers viewers something more, and something deeper, with longer videos that both showcase food and demonstrate how it's made from start to finish.