Media industry
fromIntelligencer
1 week agoDoes the New York Times Need a Magazine?
T Magazine thrives on Hanya Yanagihara's unique vision, attracting luxury advertisers despite its niche appeal and limited readership.
It's a perfect recipe for complacency at a time when luxury brands are laser-focused on appealing to wealthy consumers. But Sarah Ball, who took over as editor-in-chief of WSJ. in the summer of 2023, succeeding longtime editor Kristina O'Neill, said she wants to broaden the definition of who her reader is. The magazine is profiling more Millennial and Gen-Z movers and shakers, like actress Sydney Sweeney, "Call Her Daddy" podcast host Alex Cooper and TikTokker extraordinaire Alix Earle.