Steve Jobs once stated, 'You can't get your hand around it. No one's going to buy that,' referring to smartphones larger than 4 inches. However, Tim Cook proved him wrong by expanding the iPhone's size significantly.
Tim Cook has led Apple to become the world's most valuable company, achieving a market capitalization that topped $2 trillion. The next group of leaders will need to navigate rising global antitrust concerns and build stronger relationships with app developers.
"Don't ask what I would do," Jobs told Cook. "Just do the right thing." Jobs warned his successor against falling into the same trap that followed another legendary American brand. After Walt Disney's death, he noted, the company's leadership became fixated on guessing what Disney would have done, instead of focusing on the decisions in front of them.
At least two of the company's upcoming machines could debut a little later than the company initially planned, referencing the refreshes to Apple's desktop and its laptop that's expected to get a touchscreen.
The MacBook Neo is a $599 laptop ($499 with the educator discount) that disrupts the market, bringing a trimmed-down version of the premium build MacBooks are known for to this lower price point. Yes, there are trade-offs to get the price this low, but Apple has done a good job at managing them.