In praise of CMOsCMOs may be regaining appreciation as their tenure stabilizes after years of decline.
Council Post: Level Up Your 2025 Marketing Budget: 5 Areas You Need To Invest InExperiential marketing budgets are crucial for businesses, with 80% of companies increasing funding for this area to enhance customer engagement.
Banking on Social: How to Build a Social Media Budget & Spend Smarter in 2025Marketers face increased scrutiny on budgets and ROI, necessitating smarter social media budget strategies.A comprehensive social media budget covers strategy, content, community management, analytics, and tools for optimal performance.
Maximizing martech's impact: Insights from the CMO Survey | MarTechCompanies face challenges in realizing marketing technology benefits due to contradictory practices like increasing investment alongside ongoing integration challenges.
Martech spending falls to lowest level in 10 years | MarTechMartech spending reached a decade low, with CMOs prioritizing media spend and facing diminishing influence over martech.
Author Post: How Much Is a New Customer Worth to You?Customer value is dynamic and crucial for setting marketing budgets and evaluating campaign success.