People aren't finding products the way they used to. Tools like Google's AI Overviews and ChatGPT's new conversational shopping feature are compressing the traditional funnel. Instead of starting with a search and clicking through multiple sites, consumers are increasingly discovering and comparing products directly within AI platforms. Recent data shows nearly 60% of Google searches now end without a click - a trend that will only accelerate as AI takes a more active role in summarizing content and generating recommendations.