#measurement-bias

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#metrics #quantification #values-alignment #marketing-measurement #attribution #marketing-mix-modeling
fromBig Think
6 days ago

Your life, scored: How metrics warp your sense of meaning

An unfortunate side effect of reading philosopher C. Thi Nguyen's latest book, The Score, is noticing how much sway metrics hold over you. I say "unfortunate" not because the realization is unwelcome, quite the opposite, but because you'll find yourself taking account of the numerical scrum in your life. And that exercise gets unnerving fast. KPIs, BMIs, OKRs, credit scores, savings rates, social media likes, screen time, steps walked, hours worked, hours slept,
Philosophy
Marketing
fromMarTech
2 weeks ago

AI could unlock $30B for marketers, if we fix measurement first | MarTech

Measurement bias causes underinvestment in hard-to-measure channels, driving optimization toward easily tracked channels that correlate with conversions but may not cause them.
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