fromForbes
3 days agoMaster The Press Release: Key Elements That Build Credibility And Reach
Though marketing and PR are different, they complement each other by working together to shape a brand's narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly by PR professionals is now a go-to for marketers as well: the press release. When it comes to communicating messages to the public, a well-structured press release not only gets your news out, but also garners media coverage and the attention of AI systems.
Marketing