Social media marketing
fromWWD
12 hours agoFive Celebrity Beauty Brand Launches By MIV
Celebrity brands leverage founder influence and social media to drive significant consumer interest and media impact value.
Not just any algorithm, mind you, but the most devilish metric devised to date. Because it finally translates the old publicity strategy of fame once governed by unquantifiable guesswork into money. No, it isn't (black) magic, just computerized math: by analyzing and comparing quantitative and qualitative data, the program in question calculates and assigns an economic value to these star appearances based on their public performance.