Artificial intelligence (AI) has become a major disruptive force, transforming businesses and reshaping our daily lives worldwide. Alphabet and Amazon are widely seen as key beneficiaries of this revolution. Alphabet (through Google Cloud and Workspace) and Amazon (through AWS) serve enterprise markets. Still, they are also heavily exposed to consumer-driven segments, such as digital advertising and e-commerce. On the other hand, Microsoft is more enterprise-centric, with a business model primarily based on seat-based subscriptions and long-term contracts.
Redmond has done so unilaterally, effectively endorsing "shadow IT" - the practice of bringing unapproved software and devices into the workplace. Earlier this year, Microsoft said it had adopted a new approach to shadow IT. "While earlier eras of our IT history focused on trying to prevent shadow IT, we are now concentrating on managing it," the biz said in a blog post. By "managing," Microsoft also means "enabling."
If you've got an enterprise-level Microsoft 365 Business Structured Account, you probably have a lot more in that than you realise. But remember: the AI is simply a copilot, not the pilot.
We told you that inside the app's settings you can opt to use Google's AI Mode for all general inquiries. And if you flip that switch, anything you type into the app that isn't a search for some manner of local or Drive-connected data will end up in an interactive chatbot-style question-and-answer session instead of in a more traditional web-style search result listing.
The number of people who turn to these three AI-powered chatbots grew from March to June this year, according to the latest stats from analytics provider Comscore. Though all three of the major AIs enjoyed growth, one left the other two in the dust. For the three months , use of Microsoft Copilot surged by 175%, making it the fastest growing chatbot of all. In second place was Google Gemini with a gain of 68%, followed by OpenAI's ChatGPT with an increase of 18%.
With the integration, you can call upon Copilot and ask for movie suggestions, spoiler-free episode recaps, and other general questions. On TV, Copilot takes on a "friendly, animated presence" that resembles the opalescent Copilot Appearance Microsoft showed off last month, though in a color that makes it look more like a personified chickpea. The beige blob will float and bounce around your screen, while its mouth moves in line with its responses.
Jordi Ribas stated, "They're both excellent AI search products but we're taking a different approach for some query segments." He provided an example where Microsoft Copilot yielded richer answer cards for follow-up queries compared to Google AI Mode.
The flexibility of a vendor-agnostic approach allows for scalable AI solutions across platforms like Google Workspace and Microsoft 365, prioritizing what works best in real-world workflows.
With a simple tap, the Copilot key on Windows laptops makes launching Microsoftâs AI effortless, transforming how users integrate AI into their daily workflow.