#moonshine

#moonshine

Fia Backström describes her experience of West Virginia as akin to being called by aliens, framing the region in a way that echoes a long history of it being seen as strange and backward.

"We're a new distiller - we don't have the luxury of waiting to know if our whisky is going to be great. It has to be great from the outset."

I just found the funny in it, of how you can take an 87-year-old Albany landmark and reduce it down to a drug-infested strip joint in El Cerrito. All the information is wrong.

After getting engaged in 2013, we started kicking around a wild idea: What if we moved back and revived the prohibition-era distillery his family had owned three generations back? The family business had been passed down for decades until it closed in 1919 due to prohibition. In particular, we had on our hearts Andy's dad, who died of cancer in 2010, but had always said, 'Don't move home unless you have a real good reason to.' This felt like it just might be that real good reason.

"When we started Sugarlands, we didn't set out to build a big company. The idea was simple. Make great spirits, create a welcoming and memorable experience for guests at our Gatlinburg Distillery."

Along with the challenges of operating any new business, making good bourbon takes time and expert craftsmanship. It's for this reason that many new "distilleries" aren't distilleries at all (non-distilling producers, blenders, rectifiers). Instead, they source bourbon and then sell it as their own. That's not inherently a bad thing, as some expertly blend whiskey or add extra maturation to create a genuinely impressive bourbon, but there is a clear difference.

If you were getting pot in the late '70s or early '80s in this part of the country, there's a good chance it may have been coming from these guys. You've got these guys who served decades in prison for marijuana, and now they're getting out into a world where it's legal everywhere.

The U.S. spirits landscape has evolved far beyond the recognition of simply being the birthplace of bourbon. In recent years, we've seen a transformation in both the quality and individuality that the country's craft distilleries have been able to produce. While previous decades were dominated by the big-name distilleries, far more awards are going to craft distillers who have mastered the art of producing high-quality whiskeys, rums, gins, and more.

Stroll into nearly any Italian restaurant in the country and you'll likely get a glimpse at a row of oddly shaped bottles sitting in the oft-forgotten back bar. Those bottles contain grappa, a spirited sip most often enjoyed after a lengthy dinner when belts start feeling tight, when diners recline in their seats taking lazy last bites of half-eaten desserts.

Prohibition was the nationwide ban on the sale, manufacturing, and transportation of alcohol in the United States from 1920 to 1933. During this period, gangsters and bootleggers produced illegal booze, smuggled it across state lines, and ran secret bars throughout the country. While some bars were raided by the authorities, others thrived as a result of deals with the police or extensive protective measures.

Sorel Liqueur was born long before it reached store shelves, was carried across the Atlantic by enslaved Africans, preserved in Caribbean kitchens, and passed down through generations that refused to forget who they were. Today, that history lives inside a bottle created by Jackie Summers, founder of Jack from Brooklyn and the first black person to be granted a license to make liquor post-prohibition in U.S history. With Sorel Liqueur, Summers did more than launch a spirits brand. He reclaimed a cultural legacy.

As they played, Gordon came up with the idea of a branded whiskey. Nelson's song offered the perfect branding idea. So the two worked together and partnered with Heaven Hill Distillery. Willie was sent samples while on tour so he could give feedback. He also helped come up with the design for the bottle and label. When they finally settled on a bourbon Nelson wanted to put his name on, Old Whiskey River was released.