The campaign's main creative spot, Hoedown | Mountain Dew: An American Original, debuted across social and digital media platforms, showcasing the fun and unexpected elements of the Mountain Dew origin story.
With a neon green color that resembles antifreeze more than anything, you would be forgiven for thinking that the unique flavor of Mountain Dew soda is entirely artificial - but you would be wrong. Surprisingly, this vibrantly-colored citrus soda actually gets its signature taste from real fruit juice. That's right, one of the main ingredients that separates Mountain Dew from other lemon-lime sodas is concentrated orange juice.