Has your inbox become a relentless stream of pings, follow-ups, threads, and "just checking in" messages? Same pinch. Data from Microsoft says: Over 85% emails are read in under 15 seconds For every single email they sent, a user often ends up reading up to 4 emails Now that's time that could be spent leading teams, solving problems, or driving innovation.
Farnsworth writes that such repetition creates a "hammering effect" that is likely to be remembered. Examples he provides include: "They always will; they always do; they always have." Quoting Charles Dickens for an example, Farnsworth includes "...the most dismal trees in it, and the most dismal sparrows, and the most dismal cats, and the most dismal houses..."
