Social Media Is Unsafe-Why Do Brand Safety Tools Punish Publishers?Open web publishers can leverage changes in Meta's content moderation stance to showcase their platforms as safer alternatives for advertising.
Coca-Cola commits to 'critical' open web advertising through curationCoca-Cola advocates for investing in the open web despite challenges, focusing on quality through curated ad strategies.
2025 Predictions: Open WebThe open web is saturated, leading to ineffective advertising and increased wasted spend due to low-quality sites.
Rethinking Curation: The Key to Reviving the Open Web?Curation transcends typical ad models, providing necessary strategies for the open web to regain market share.
OMD Worldwide's Ben Hovaness On What We're Getting Wrong About The Open Web | AdExchangerThe terminology used to describe online advertising channels, especially 'open internet' versus 'open web,' may be misleading and require reevaluation.
Social Media Is Unsafe-Why Do Brand Safety Tools Punish Publishers?Open web publishers can leverage changes in Meta's content moderation stance to showcase their platforms as safer alternatives for advertising.
Coca-Cola commits to 'critical' open web advertising through curationCoca-Cola advocates for investing in the open web despite challenges, focusing on quality through curated ad strategies.
2025 Predictions: Open WebThe open web is saturated, leading to ineffective advertising and increased wasted spend due to low-quality sites.
Rethinking Curation: The Key to Reviving the Open Web?Curation transcends typical ad models, providing necessary strategies for the open web to regain market share.
OMD Worldwide's Ben Hovaness On What We're Getting Wrong About The Open Web | AdExchangerThe terminology used to describe online advertising channels, especially 'open internet' versus 'open web,' may be misleading and require reevaluation.
Tumblr backs Tapestry, a timeline app for the open social web | TechCrunchTumblr has financially backed Tapestry to enhance user control over online information feeds.
Tapestry, a new app for tracking social media, news, blogs, and more, will launch in 'early 2025' | TechCrunchTapestry aims to unify social media and news tracking in one app, addressing user frustration with fragmented online media.
Tumblr backs Tapestry, a timeline app for the open social web | TechCrunchTumblr has financially backed Tapestry to enhance user control over online information feeds.
Tapestry, a new app for tracking social media, news, blogs, and more, will launch in 'early 2025' | TechCrunchTapestry aims to unify social media and news tracking in one app, addressing user frustration with fragmented online media.
The open web is ailing. Let's revive itThe internet is becoming more centralized and controlled by major tech corporations, risking its diversity and openness.
Bluesky verification could look a lot different from X's blue checks | TechCrunchBluesky's verification model promotes multiple providers over a single entity's control, enhancing trust and community options.
Google's advertising monopoly threatens the future of the open webThe US Justice Department's antitrust lawsuit against Google may determine the future of the open web and its impact on competition and consumer prices.
Brands are reinventing performance marketing for a flattened funnelMarketers are increasingly integrating performance marketing with branding strategies, emphasizing the importance of the open web for higher ROI and flexibility.
Google's advertising monopoly threatens the future of the open webThe US Justice Department's antitrust lawsuit against Google may determine the future of the open web and its impact on competition and consumer prices.
Brands are reinventing performance marketing for a flattened funnelMarketers are increasingly integrating performance marketing with branding strategies, emphasizing the importance of the open web for higher ROI and flexibility.
Google's Monopoly Harms the Open Web, Worsens Inflation, Experts ArgueA Google victory in the antitrust case could further undermine the open web and hinder competition.
Freestar Is Taking The 'Baby Carrot' Approach To Curation | AdExchangerCuration is transforming the ad landscape by enabling open web publishers to capture more revenue from programmatic direct deals.The new Premium Priority Deals model makes it easier for advertisers to access quality inventory without extensive negotiations.
Google's Monopoly Harms the Open Web, Worsens Inflation, Experts ArgueA Google victory in the antitrust case could further undermine the open web and hinder competition.
Freestar Is Taking The 'Baby Carrot' Approach To Curation | AdExchangerCuration is transforming the ad landscape by enabling open web publishers to capture more revenue from programmatic direct deals.The new Premium Priority Deals model makes it easier for advertisers to access quality inventory without extensive negotiations.