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Marketing tech
fromExchangewire
3 weeks ago

Plotting the Future of the Open Web in 2026

The open web will prioritize quality, trusted environments, meaningful engagement, and data-driven monetisation over scale, with AI enhancing creativity.
Marketing tech
fromAdExchanger
3 weeks ago

The Open Internet Can Still Win If Buyers and Sellers Unite Around Radical Transparency | AdExchanger

The open web must adopt radical transparency, accountability and collaboration across buy-side, sell-side and technology partners to compete with walled gardens.
Artificial intelligence
fromFast Company
1 month ago

Mozilla is doing a delicate dance with AI

Mozilla Firefox remains embattled despite avoiding a court-ordered loss of Google default-search payments, and is pursuing less intrusive AI features to preserve open web competition.
fromDigiday
2 months ago

Brands set to cut open web display spend 30% in response to AI search

We expect that fewer consumers will be landing on the web pages where most of that display inventory has historically existed, and so there will just be fewer monetizable audiences there to begin with,
Marketing
Web development
fromExchangewire
2 months ago

Axeptio Supports Ladybird to Advance a Standards-Driven, Independent Open Web

Independent, standards-first browsers are essential to preserve an open web and protect access, trust, privacy, and developer stability against unilateral platform changes.
Marketing tech
fromAdExchanger
2 months ago

Why The Future Of Publisher Monetization Depends On Transparency, Not Volume | AdExchanger

Publishers should prioritize high-fidelity, lower-footprint monetization that rewards direct paths, inventory quality and signal fidelity rather than volume-driven, short-term yield tactics.
Gadgets
fromTechCrunch
2 months ago

Who are AI browsers for? | TechCrunch

AI-powered browsers like ChatGPT Atlas offer modest efficiency gains, raise security and open-web concerns, and face steep barriers to displacing major browsers despite deep funding.
Artificial intelligence
fromKiplinger
3 months ago

Adapting to AI's Evolving Landscape: A Survival Guide for Businesses

AI-driven search redirects user queries to synthesized answers, causing major website traffic declines and undermining incentives that support a free, open web.
fromDigiday
3 months ago

Everything you need to know about the closing stages of Google's ad tech antitrust trial

The ad tech trial many thought would go nowhere has done the unthinkable: it delivered. Judge Leonie Brinkema ruled that Google illegally monopolized the digital advertising market - validating years of industry gripes. The court found that Google violated U.S. antitrust laws by monopolizing the markets for publisher ad servers with DoubleClick for Publishers, and ad exchanges, via AdX, by tying the pair. However, Google was not found guilty of monopolizing the advertiser ad network market.
Marketing tech
Marketing tech
fromExchangewire
3 months ago

The Open Web: Dead, Alive, or Just Complicated?

The open web's traffic and monetisation are collapsing as AI summaries and platform monopolies redirect attention and ad revenue into walled gardens, squeezing programmatic supply.
Tech industry
from9to5Google
4 months ago

Google says 'the open web is in rapid decline' weeks after arguing in favor of AI

Google's filing says the open web is in rapid decline and that divestiture remedies would accelerate decline and harm publishers dependent on display-ad revenue.
fromSearch Engine Roundtable
4 months ago

Google Court Doc: Open Web Is In Rapid Decline

Google's CEO, Sundar Pichai, said in May that web publishing is not dying. Nick Fox, VP of Search at Google, said in May that the web is thriving. But in a court document filed by Google on late Friday, Google's lawyers wrote, "The fact is that today, the open web is already in rapid decline."
Tech industry
E-Commerce
fromDigiday
4 months ago

Media Briefing: Amazon's off-site ad push is becoming publishers' post-cookie playbook

Amazon is leveraging publisher partnerships and shopper data to enhance its advertising platform and challenge established competitors.
Social media marketing
fromThe Verge
7 months ago

Here are three new apps building out the open social web

Bonfire Social and Channel.org are advancing decentralized social networks through unique community frameworks and content curation tools.
Social media marketing
fromTechCrunch
7 months ago

Open social web browser Surf makes it easier for anyone to build custom feeds | TechCrunch

Surf app empowers users to create personalized social media feeds based on their interests, moving beyond algorithm-driven timelines.
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