#publisher-monetisation

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#programmatic-advertising #email-advertising #retail-media #open-internet #parallel-bidding
Marketing tech
fromExchangewire
18 hours ago

The Open Internet - Email as an Ad Channel

Email is an underserved but powerful monetisation and distribution channel within the open internet, vital for publishers and retail media networks.
fromExchangewire
3 weeks ago

Study Highlights How Publishers Can Optimise Performance Across Prebid Setups

The study found that parallel bidding generated the most substantial overall revenue, while server-side improved speed, load times and viewability thanks to reduced browser workload. Client-side bidding remained competitive, particularly in eCPM performance, benefiting from richer browser-level signals.
Marketing tech
Marketing tech
fromExchangewire
1 month ago

What the Ad Tech Industry Makes of the AdCP Agentic AI Standard

Ad Context Protocol standardises agent-to-agent and agent-to-platform communication to unify ad tech, streamline integrations, and enable automated campaign planning and optimisation.
Marketing tech
fromExchangewire
2 months ago

Euronews Experiences Exponential Growth in Programmatic Ad Revenue with Opti Digital

Euronews significantly increased programmatic advertising revenue and ad performance by integrating Opti Digital's wrapper, improving speed, inventory quality, analytics, and ad operations.
Marketing tech
fromExchangewire
2 months ago

The Open Web: Dead, Alive, or Just Complicated?

The open web's traffic and monetisation are collapsing as AI summaries and platform monopolies redirect attention and ad revenue into walled gardens, squeezing programmatic supply.
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