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Marketing tech
fromwww.marketingdive.com
1 week ago

9 national TV publishers join initiative to address industry fragmentation

Nine national TV publishers and OpenAP will pilot a standardized method linking first-party outcomes to campaign exposure data, improving measurement and activation across linear and streaming.
fromAol
7 months ago

OpenAP Expands Beyond TV, Adding Inventory From Streamers, Cinema and Demand Side

Newly added partners include Samsung, LG Ads, Hallmark Digital, Vevo, Allen Media Group's Local Now, Future Today's FawesomeTV, MediaCo's Estrella and Canela, along with Yahoo DSP; FreeWheel and PubMatic; Screenvision; and Nexstar Media Group, Scripps Networks, Reelz and Audyns.
Marketing tech
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