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Marketing tech
fromAdExchanger
2 weeks ago

Interactive CTV Ads Were Mostly Talk - Until Now | AdExchanger

Interactive CTV advertising moved from theoretical demos to practical, mainstream adoption in 2025, driven by better ad tech, measurement, formats, and advertiser familiarity.
Television
fromThe Drum
3 months ago

A crowd-sourced list of marketers' favorite TV ad formats right now

Addressable, data driven streaming ad formats like pause ads, standard 15s/30s, and personalized contextual placements accelerate the shift from linear TV to streaming.
Media industry
fromAdExchanger
4 months ago

Wil AI Companies Pay Publishers? | AdExchanger

Publishers aim to secure payment and control for AI use of their content through initiatives like CoMP, facing uncertain leverage with dominant AI companies.
fromAdExchanger
4 months ago

Magnite Is Making Pause Ads Available To Buy Programmatically | AdExchanger

On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. This inventory can be bought through the company's direct-to-buyer product, ClearLine, as well as a number of third-party DSPs like MNTN, Kerv.ai and Yahoo DSP. Magnite's pause ads will be available on a programmatic basis across several streaming partners, including DirecTV, Dish Media and Fubo.
Marketing tech
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