#peloton

#peloton

"During the period of GDP decline between 2008 and 2009, external data showed that us spend[ing] on fitness continued to grow, and that implies the fitness industry has some resilience to external economic factors."

The peloton is nervous on the descent as the pace remains high, closing in on the breakaway group, which has just a minute gap left.

Peloton recently announced a $95 activation fee for secondhand bike buyers, a move aimed to monetize the growing trend of buying pre-owned machines.

Stand-alone exercise bikes offer basic pedaling with adjustable resistance, suitable for easy storage but lack real road bike feel.

Peloton, Twilio, and Zoom saw remarkable growth during the pandemic but are now struggling to maintain profitability and growth post-pandemic, with Peloton specifically facing financial struggles with debt nearly equal to its market value.