#possible-conference
#possible-conference

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The promise and threat of AI, as understood through the eyes of Possible

Fern Potter, the chief strategy and growth officer at Multilocal, explained that the rise of curation in the last 18 months is driven by deal management, automation, and algorithmic influence. She noted that AI is helping to 'tidy up our house' with data, significantly impacting discoverability.

Media industry

Marketing tech

fromAdExchanger

16 hours ago

What's Really Possible; The New Home Takeover | AdExchanger

Marketers seek practical applications of agentic AI rather than hype, focusing on automation and workflow improvements in programmatic advertising.

Marketing

fromDigiday

2 weeks ago

Possible expands not only its area but also its marketer presence, aka 'gold dust'

Possible conference expects 20% more attendees and expands footprint to include Eden Roc Miami Beach for enhanced outdoor presence.

Artificial intelligence

fromThe Drum

11 months ago

Raising the bar: the power of storytelling in the AI era

AI is transforming marketing, but maintaining high-quality content remains a critical challenge for marketers.

fromDigiday

1 year ago

A look inside Possible's content this year

"It is really run as a team of rivals... Everyone is terrifically friendly, bringing tons of diverse points of views, and a real high tolerance for respectful disagreement."