#privacy-first-targeting

#privacy-first-targeting

By combining Regit's first-party vehicle data with Blis's unique mix of aggregated real-world movement, telco-derived insights, spending, and digital behaviour data, the collaboration gives automotive brands unmatched precision in reaching the right drivers at pivotal moments in their ownership journey. With drivers becoming harder to reach, smarter targeting is critical. Regit data shows two-thirds of UK motorists are considering an electric or hybrid car for their next purchase, while 76% say they will be less loyal in the low-emission era.