fromThe Drum1 week agoStep away from 'the data buffet', marketers - why 'just enough' is enoughIf I'm buying socks, why do you need to know what I had for lunch? It's not relevant at all. So why collect it?Privacy professionals
fromThe Drum2 weeks agoPrivacy professionalsStep away from 'the data buffet', marketers - why 'just enough' is enoughPrivacy-led marketing that collects only relevant data with clear consent builds consumer trust and drives measurable brand, media, and business growth.
Marketing techfromThe Drum4 months agoData deluge: 'Marketers (treated it like) a candy shop... it was too much'The future of marketing focuses on consented data that earn user trust, moving away from data hoarding.Data privacy is now an essential element of user experience in marketing.
fromThe Drum2 weeks agoPrivacy professionalsStep away from 'the data buffet', marketers - why 'just enough' is enough
Marketing techfromThe Drum4 months agoData deluge: 'Marketers (treated it like) a candy shop... it was too much'The future of marketing focuses on consented data that earn user trust, moving away from data hoarding.Data privacy is now an essential element of user experience in marketing.
Marketing techfromThe Drum1 month agoCreepy ads? Not anymore - a quick primer on Privacy-Led MarketingUse only consented data and respect customer privacy and preferences to build trust and sustainable marketing growth.
