Adelina Peltea, CMO of Usercentrics, emphasizes a shift in marketing from hoarding vast amounts of data to prioritizing consented, trusted data. As the world generates unprecedented data volumes, marketers are focusing on building long-term relationships and understanding that less can be more when it comes to data points. Key strategies include making data privacy an integral part of user experience and rethinking consent mechanisms, ultimately establishing trust and encouraging better user interactions.
"For the last decade or so marketers were in a candy shop... with all the data we can have, we can measure everything... but it got to the point where it was too much."
"You don't need 100 data points, you might only need three - and you can get them yourself."
"Making data privacy part of the user experience, not a blocker to it. The consent banner is the first thing you see on a website."
"Privacy-Led Marketing is here to stay; smart marketers aren't treating data privacy like a legal tick-box anymore - they're using it to perform better."
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