Adtech M&As Have Skyrocketed-What Else Is in Store for 2025?
The digital advertising industry is experiencing rapid growth and significant mergers and acquisitions due to the post-pandemic recovery.
Connatix Launches Data Intelligence Suite, Supercharging Video Addressability for Publishers & Advertisers
The Connatix Data Intelligence Suite enhances addressability in video environments, supporting publishers and advertisers amidst evolving challenges and privacy regulations.
Balancing Accuracy, Richness And Scale For Effective Audience Targeting | AdExchanger
Success in advertising relies on accurate audience data for effective targeting.
Advertisers must prioritize data accuracy and privacy compliance in digital campaigns.
Understanding data volatility is essential for spotting genuine audience behavior changes.
Adtech M&As Have Skyrocketed-What Else Is in Store for 2025?
The digital advertising industry is experiencing rapid growth and significant mergers and acquisitions due to the post-pandemic recovery.
Connatix Launches Data Intelligence Suite, Supercharging Video Addressability for Publishers & Advertisers
The Connatix Data Intelligence Suite enhances addressability in video environments, supporting publishers and advertisers amidst evolving challenges and privacy regulations.
Balancing Accuracy, Richness And Scale For Effective Audience Targeting | AdExchanger
Success in advertising relies on accurate audience data for effective targeting.
Advertisers must prioritize data accuracy and privacy compliance in digital campaigns.
Understanding data volatility is essential for spotting genuine audience behavior changes.
The EDPB provides guidelines for the use of personal data in LLMs, emphasizing case-by-case analysis by privacy regulators regarding anonymity and data processing.
UK data protection watchdog ends privacy probe of Snap's GenAI chatbot, but warns industry | TechCrunch
The UK's data protection watchdog closed investigation on Snap's AI chatbot, satisfied with privacy measures; warns industry to assess risks before launching generative AI tools.
EU declares when an LLM may use personal data
The EDPB provides guidelines for the use of personal data in LLMs, emphasizing case-by-case analysis by privacy regulators regarding anonymity and data processing.
UK data protection watchdog ends privacy probe of Snap's GenAI chatbot, but warns industry | TechCrunch
The UK's data protection watchdog closed investigation on Snap's AI chatbot, satisfied with privacy measures; warns industry to assess risks before launching generative AI tools.
NumberEight Announces the Launch of the First ID-less Solution Landscape Map
NumberEight launches the first-ever ID-less solution landscape map to aid advertisers amid tightening privacy regulations and evolving advertising strategies.
What the era of composable identity looks like for brands
Composability allows brands to customize their identity solutions, meeting specific needs in a fragmented, privacy-conscious landscape.
Traditional identity solutions are becoming outdated, as brands require more flexible, tailored approaches for data management.Only composable models can support the comprehensive identity needs of modern brands.
Double opt-in enhances email list quality by ensuring genuine subscriber interest and compliance with modern privacy regulations.
Why first-party data alone won't solve marketers' challenges | MarTech
First-party data is valuable but has limitations; marketers must supplement it with other strategies for a comprehensive approach.
3 strategies to navigate change as digital privacy evolves | MarTech
Privacy regulations and technological advancements have significantly impacted marketing strategies. Adapting to these changes is crucial for maintaining a competitive edge in the evolving landscape.
Solving For Google's Signal Deprecation Is Not A Future-Proof Privacy Strategy | AdExchanger
Privacy regulations are rapidly advancing, and advertisers must not solely rely on tech platforms for data protection.
Double opt-in enhances email list quality by ensuring genuine subscriber interest and compliance with modern privacy regulations.
Why first-party data alone won't solve marketers' challenges | MarTech
First-party data is valuable but has limitations; marketers must supplement it with other strategies for a comprehensive approach.
3 strategies to navigate change as digital privacy evolves | MarTech
Privacy regulations and technological advancements have significantly impacted marketing strategies. Adapting to these changes is crucial for maintaining a competitive edge in the evolving landscape.
Unlocking the full customer journey with advanced marketing measurement models | MarTech
Digital attribution methods must evolve to capture the full customer journey due to changing privacy regulations and ineffective traditional marketing tracking.
Council Post: A First-Party Data Future: How PPC Advertisers Can Adapt
First-party data is essential for PPC success in responding to privacy changes and improving ad targeting.
Amsterdam's TAGGRS raises 2M from No Such Ventures
TAGGRS has raised €2M to enhance its server-side tracking platform, reflecting strong confidence in its capacity for global growth.
3 ways brands can build trust with privacy-concerned consumers | MarTech
Digital marketers need to prioritize respecting consumer privacy and personalization to build trust and loyalty.
Unlocking the full customer journey with advanced marketing measurement models | MarTech
Digital attribution methods must evolve to capture the full customer journey due to changing privacy regulations and ineffective traditional marketing tracking.
Council Post: A First-Party Data Future: How PPC Advertisers Can Adapt
First-party data is essential for PPC success in responding to privacy changes and improving ad targeting.
Amsterdam's TAGGRS raises 2M from No Such Ventures
TAGGRS has raised €2M to enhance its server-side tracking platform, reflecting strong confidence in its capacity for global growth.
3 ways brands can build trust with privacy-concerned consumers | MarTech
Digital marketers need to prioritize respecting consumer privacy and personalization to build trust and loyalty.
Spy Agency Memo Sets Rules for Artificial Intelligence and Americans' Private Data
The Biden administration's directive highlights the need for balancing national security and civil liberties when using AI in military and intelligence.
Ethical AI: Protecting Data Privacy And User Consent In The Age of Innovation | AdExchanger
Artificial intelligence can aid advertisers in optimizing their strategies while navigating increasing data privacy regulations.
Machine forgetting: How difficult it is to get AI to forget
Researchers are working on techniques to enable AI to forget information, driven by legal and ethical concerns.
Unlearning in AI is a challenging problem due to the complexity of neural networks.
Spy Agency Memo Sets Rules for Artificial Intelligence and Americans' Private Data
The Biden administration's directive highlights the need for balancing national security and civil liberties when using AI in military and intelligence.
Ethical AI: Protecting Data Privacy And User Consent In The Age of Innovation | AdExchanger
Artificial intelligence can aid advertisers in optimizing their strategies while navigating increasing data privacy regulations.
Machine forgetting: How difficult it is to get AI to forget
Researchers are working on techniques to enable AI to forget information, driven by legal and ethical concerns.
Unlearning in AI is a challenging problem due to the complexity of neural networks.
Ecommerce personalization drives conversions while balancing privacy. Compliance with privacy regulations is crucial for merchants to build trust and avoid fines.
AppLovin: Is It Time to Bail on This Popular, High-Flying Growth Stock? | The Motley Fool
AppLovin's success hinges on adapting to changing mobile ad landscape.
A company tracked visits to 600 Planned Parenthood locations for anti-abortion ads, senator says
Location data was used for a national anti-abortion ad campaign targeting Planned Parenthood clinics.
This campaign is the largest targeting campaign against reproductive health clinics based on brokered data.
Who's selling your digital data? California gives you tools to protect your online privacy
A California law passed to delete data collected by over 450 companies on the data broker registry, including those selling personal and sensitive information.
A company tracked visits to 600 Planned Parenthood locations for anti-abortion ads, senator says
Location data was used for a national anti-abortion ad campaign targeting Planned Parenthood clinics.
This campaign is the largest targeting campaign against reproductive health clinics based on brokered data.
Who's selling your digital data? California gives you tools to protect your online privacy
A California law passed to delete data collected by over 450 companies on the data broker registry, including those selling personal and sensitive information.
Event Recap: FPF X nasscom Webinar Series - Breaking Down Consent Requirements under India's DPDPA - Future of Privacy Forum
Experts discuss operationalizing consent under India's DPDPA
Importance of clear, understandable consent notices for data protection
PROGRAM 2024 - Alpine Privacy Days
The conference schedule includes keynote sessions, workshops, and a panel discussion covering various topics related to data protection and privacy regulations.
Participants have the opportunity to engage in workshops focusing on AI, data governance, advertising, teenagers' privacy, and international data flows.
Americans Deserve More Than the Current American Privacy Rights Act
Federal bill may freeze consumer data privacy protections, urge for improvements in the American Privacy Rights Act.
EU parliamentary elections: The process and potential digital policy impacts
EU Elections in June 2024 will impact the European Commission and Council of the EU.
IAPP Managing Director analyzes how EU elections will influence digital policy matters.
ICO receives London hospital breach notification
The U.K.'s Information Commissioner's Office is investigating a breach report at The London Clinic involving Princess of Wales' medical information.
California State Legislature and advertising technology vendors are actively addressing privacy concerns and changes in data protection regulations.
Hospital staff could be prosecuted if Kate's medical notes accessed, says minister
Staff at London Clinic could face enforcement actions for unauthorized access to Princess of Wales's medical records.
Health regulators and data watchdog would take action against individuals or organizations found accessing private medical records without permission.
Event Recap: FPF X nasscom Webinar Series - Breaking Down Consent Requirements under India's DPDPA - Future of Privacy Forum
Experts discuss operationalizing consent under India's DPDPA
Importance of clear, understandable consent notices for data protection
PROGRAM 2024 - Alpine Privacy Days
The conference schedule includes keynote sessions, workshops, and a panel discussion covering various topics related to data protection and privacy regulations.
Participants have the opportunity to engage in workshops focusing on AI, data governance, advertising, teenagers' privacy, and international data flows.
Americans Deserve More Than the Current American Privacy Rights Act
Federal bill may freeze consumer data privacy protections, urge for improvements in the American Privacy Rights Act.
EU parliamentary elections: The process and potential digital policy impacts
EU Elections in June 2024 will impact the European Commission and Council of the EU.
IAPP Managing Director analyzes how EU elections will influence digital policy matters.
ICO receives London hospital breach notification
The U.K.'s Information Commissioner's Office is investigating a breach report at The London Clinic involving Princess of Wales' medical information.
California State Legislature and advertising technology vendors are actively addressing privacy concerns and changes in data protection regulations.
Hospital staff could be prosecuted if Kate's medical notes accessed, says minister
Staff at London Clinic could face enforcement actions for unauthorized access to Princess of Wales's medical records.
Health regulators and data watchdog would take action against individuals or organizations found accessing private medical records without permission.