Marketing techfromAdweek6 months agoCMO Remi Kent to Depart From ProgressiveRemi Kent's departure from Progressive marks a significant leadership change after impactful marketing initiatives.
Artificial intelligencefromThe Drum7 months agoProgressive Insurance tests limits of AI-generated ads - and learns when to pull backGenerative AI significantly enhanced ad creation speed and personalized marketing efforts for Progressive Insurance, yielding 96 audio ad variants in two weeks.