UX design
fromMedium
9 hours agoMost products don't need tone of voice - they need a point
Focus on practical content that aids user tasks rather than on tone or personality.
Today we are at the cusp of revolutions in artificial intelligence, autonomous vehicles, renewable energy, and biotechnology. Each brings extraordinary promise, but each introduces more complexity, more interdependence, and more latent pathways to failure. This elevates prudence to be critical. Good design recognizes what cannot be foreseen. It acknowledges the limits of prediction and control. It builds not merely for performance, but for recovery.
We've both fought against needless promotional content before and lamented that frontier AI platforms are falling into the same pattern. As designers and users, we've learned that "free" usually means putting up with interruptive, slightly creepy ads that feel more like a tax than a benefit - a frustration tax that now colors how we approach free‑tier services and now AI tools.
In Andor, I got chills when Mon Mothma warns the senate of a chilling truth: When we let noise, conformity, or fear dominate, we lose sight of what matters. We risk allowing the loudest voices, often the safest, the most predictable, to drown out individuality, identity, and truth. To me, this line... This line echoes a growing tension I feel in content design.
When Sonos released its redesigned app in May 2024, the backlash was immediate and brutal. Users couldn't access basic features like volume control and alarms. Systems became unusable. The company's stock plummeted 25%. Eventually, the CEO was replaced, and lawsuits claimed over $5 million in damages from customers who'd lost functionality they'd paid for.
Something's been slowly shifting in the design zeitgeist. I've been watching my feed on X and the vibe has changed. More and more, I see designers sharing finished experiments or prototypes they coded themselves, rather than static Figma files. Moving from working on a canvas to talking to an LLM. The conversation isn't "here's a design I made" anymore... it's "here's something I shipped this afternoon."