#real-time-insights

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Growth hacking
fromThe Drum
8 hours ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
Online marketing
fromAdExchanger
15 hours ago

On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Publishers are focusing on maximizing revenue per session to counteract declines in traffic from search and social media.
Marketing tech
fromForbes
18 hours ago

How AI Interfaces Are Reshaping Discovery, Trust And Decision Making

The traditional home page is losing its significance as AI assistants reshape how users interact with brands online.
Media industry
fromDigiday
2 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
#ai
Marketing tech
fromFortune
17 hours ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Artificial intelligence
from24/7 Wall St.
1 day ago

Meta Platforms Finally Releases Muse Spark. Is the AI Model Worth the Wait?

Big Tech's AI arms race intensifies as companies invest heavily, with Meta's Muse Spark launch boosting its stock despite initial delays.
Cars
fromStreetsblog USA
1 day ago

Can This Tool Predict Where Your City's Next Car Crash Will Happen? - Streetsblog USA

A new AI tool, StreetVision, predicts traffic crash hotspots to enhance road safety and inform preventive measures.
Marketing tech
fromFortune
17 hours ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Artificial intelligence
from24/7 Wall St.
1 day ago

Meta Platforms Finally Releases Muse Spark. Is the AI Model Worth the Wait?

Big Tech's AI arms race intensifies as companies invest heavily, with Meta's Muse Spark launch boosting its stock despite initial delays.
#productivity
Productivity
fromFast Company
16 hours ago

The productivity question AI forces us to ask

Productivity tools increase capabilities but also raise expectations, leading to a cycle of anxiety and an overwhelming pace of work.
fromSilicon Canals
1 day ago
Mental health

I spent three months waking up at 5am and tracking every metric I could find - sleep quality, word count, mood, energy - and the data told a story my ego didn't want to hear: I was measurably worse at everything that mattered - Silicon Canals

Productivity
fromFast Company
16 hours ago

The productivity question AI forces us to ask

Productivity tools increase capabilities but also raise expectations, leading to a cycle of anxiety and an overwhelming pace of work.
Mental health
fromSilicon Canals
1 day ago

I spent three months waking up at 5am and tracking every metric I could find - sleep quality, word count, mood, energy - and the data told a story my ego didn't want to hear: I was measurably worse at everything that mattered - Silicon Canals

Waking up at 5am initially boosted productivity but ultimately led to disappointment and self-reflection.
#retail-media
Marketing
fromDigiday
2 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
2 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Careers
fromFast Company
13 hours ago

4 myths about AI in hiring, debunked

AI in hiring can reduce bias compared to human recruiters, challenging common misconceptions about its fairness.
DevOps
fromAmazon Web Services
11 hours ago

Troubleshooting environment with AI analysis in AWS Elastic Beanstalk | Amazon Web Services

AWS Elastic Beanstalk simplifies web application deployment and scaling, now enhanced with AI Analysis for troubleshooting environment health issues.
Atlanta Braves
fromBattery Power
17 hours ago

What heuristic should the Braves use for ABS challenges?

The Braves have started the season strong, leading in several metrics despite struggles with the ABS challenge system.
Data science
fromFast Company
16 hours ago

Data activation and Newton's first law

Data activation is essential for business success in the AI era, requiring accessible, governed, and contextualized information to overcome inertia.
Dallas Cowboys
fromBlogging The Boys
15 hours ago

See which part of the Cowboys organization received high praise

Mike McCarthy significantly expanded the Dallas Cowboys' analytics department, tripling its size and enhancing its capabilities during his tenure.
E-Commerce
fromForbes
18 hours ago

OpenAI Just Did Retailers A Favor By Killing In-Chat Checkout

AI is excelling in the discovery phase of commerce but struggles with direct purchases.
Washington Wizards
fromESPN.com
1 day ago

Top 10 tips to play and win ESPN fantasy women's basketball like the pros

ESPN Fantasy Women's Basketball returns with significant changes due to a new collective bargaining agreement affecting player movement and draft strategies.
Information security
fromTechzine Global
16 hours ago

How AI could drive cyber investigation tools from niche to core stack

The rise of AI presents new cybersecurity risks, necessitating a shift from traditional defensive strategies to proactive measures against sophisticated threats.
Privacy technologies
fromHer Campus
1 day ago

Why Website Cookies Aren't As Sweet As They Sound

Website cookies can raise serious privacy concerns due to their role in tracking user behavior and collecting personal data.
#ai-adoption
Startup companies
fromFortune
1 day ago

Intuit was an AI pioneer. Why its stock became a SaaSpocalypse casualty | Fortune

Being an early adopter of AI does not guarantee protection against market panic, as shown by Intuit's stock performance during the SaaSpocalypse.
Startup companies
fromFortune
1 day ago

Intuit was an AI pioneer. Why its stock became a SaaSpocalypse casualty | Fortune

Being an early adopter of AI does not guarantee protection against market panic, as shown by Intuit's stock performance during the SaaSpocalypse.
Mindfulness
fromPsychology Today
1 day ago

AI and the 10-Minute Mind

Ten minutes of AI use can significantly reduce persistence and impair independent cognitive performance, undermining the long-term journey to expertise.
Social media marketing
fromBGR
2 days ago

Here's How Facebook Decides What Ads To Show You (And How To Change Them) - BGR

Facebook collects user data to personalize ads based on activity and interests.
Healthcare
fromFuturism
2 days ago

AI Is Causing Healthcare Costs to Surge

AI tools in healthcare have led to increased costs rather than savings, contradicting earlier predictions.
Privacy professionals
fromSecurityWeek
4 days ago

The Hidden ROI of Visibility: Better Decisions, Better Behavior, Better Security

Visibility through security measures can deter undesirable behavior and enhance safety in challenging situations.
Chicago Bulls
fromESPN.com
5 days ago

NBA teams all want to play faster -- is it making them worse?

NBA teams are prioritizing faster play, but faster teams are often less efficient offensively compared to slower teams.
Podcast
fromFast Company
1 week ago

3 AI tools that make keeping up with the news easier

Huxe is a personalized audio app that generates custom podcasts based on user interests, calendar, and email.
#ai-agents
Business intelligence
fromTechzine Global
18 hours ago

Celonis and Oracle collaborate on identifying automation and AI opportunities

Celonis Process Intelligence Platform integrates with Oracle Cloud Infrastructure to enhance AI capabilities and optimize business processes.
Business intelligence
fromTechzine Global
18 hours ago

Celonis and Oracle collaborate on identifying automation and AI opportunities

Celonis Process Intelligence Platform integrates with Oracle Cloud Infrastructure to enhance AI capabilities and optimize business processes.
Online marketing
fromVerticalResponse
1 day ago

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.
Careers
fromFast Company
1 day ago

The retention risk AI misses

Job-hopping is prevalent among younger workers, necessitating companies to continuously earn employee retention through purpose and growth.
Media industry
fromDigiday
1 day ago

In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity

A third-party scraper economy is emerging, complicating content protection for publishers as multiple vendors harvest and resell their data.
Social media marketing
fromTech Times
3 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
#ai-in-business
Startup companies
fromEntrepreneur
5 days ago

How AI Can Free Founders From Daily Decision Overload

AI will help founders by filtering decisions, structuring problems, and reducing cognitive load, allowing them to focus on strategy and creativity.
Marketing tech
fromForbes
6 days ago

AI Search Is Changing How Home Service Customers Decide

AI is transforming how consumers choose home service companies, emphasizing trust and proof of quality over traditional search methods.
Startup companies
fromEntrepreneur
5 days ago

How AI Can Free Founders From Daily Decision Overload

AI will help founders by filtering decisions, structuring problems, and reducing cognitive load, allowing them to focus on strategy and creativity.
Marketing tech
fromForbes
6 days ago

AI Search Is Changing How Home Service Customers Decide

AI is transforming how consumers choose home service companies, emphasizing trust and proof of quality over traditional search methods.
Productivity
fromMarTech
6 days ago

Using AI isn't the same as getting value from it | MarTech

Many teams struggle to derive real value from AI due to a focus on tools rather than identifying workflow inefficiencies.
Marketing tech
fromWWD
18 hours ago

Bridging the In-Store Digital Media Measurement Gap

In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.
Data science
fromInfoWorld
13 hours ago

Google Cloud introduces QueryData to help AI agents create reliable database queries

QueryData enhances AI agents' accuracy in querying databases by translating natural language into precise database queries.
#artificial-intelligence
Data science
fromMarTech
4 days ago

How to make AI work with context instead of prompts | MarTech

AI struggles to operate reliably in enterprises due to its context-blind nature, leading to failures in scaling despite initial successes.
Marketing tech
fromDigiday
17 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Business intelligence
fromFairbanks Daily News-Miner
3 days ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
Data science
fromMarTech
4 days ago

How to make AI work with context instead of prompts | MarTech

AI struggles to operate reliably in enterprises due to its context-blind nature, leading to failures in scaling despite initial successes.
Marketing tech
fromDigiday
17 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
#marketing
fromInc
1 day ago
Marketing

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing tech
fromFast Company
1 week ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing
fromInc
1 day ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing tech
fromFast Company
1 week ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
fromEngadget
3 days ago

Google has reportedly started to add Polymarket data to News results

Bets tend to appear in the 'For you' section of Google News, which is supposed to be tailored to a person's particular interests. Futurism notes that the platform actually placed a Polymarket bet as the top news result when inquiring about the price of Bitcoin.
Media industry
DevOps
fromTechzine Global
1 week ago

Observability warehouses, the next structural evolution for telemetry

Observability is essential for real-time insights in cloud systems, helping to reduce downtime and improve performance.
Careers
fromHubspot
in 3 months

Knowing About AI Isn't Enough. Here's How to Actually Use It.

Integrating AI into daily work significantly enhances productivity and career advancement.
Marketing tech
fromDigiday
2 hours ago

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.
Data science
fromFast Company
6 days ago

Data, not infrastructure, must drive your AI strategy

Data centricity is essential for effective AI strategies, enabling collaboration and problem-solving across business units by making data accessible.
Marketing tech
fromAdExchanger
18 hours ago

AI Is Nothing Without Data Fidelity. Here's A Four-Step Approach to Protect It | AdExchanger

Data integrity is crucial for effective AI in advertising, as flawed data leads to poor outcomes.
Artificial intelligence
fromMedium
1 day ago

Why Your AI System Is Open-Loop

Open-loop AI systems audit spending after the fact, while closed-loop systems proactively control costs through continuous measurement and adjustment.
Business intelligence
fromZDNET
4 days ago

I asked 5 data leaders about how they use AI to automate - and end integration nightmares

Strong processes and AI integration are essential for businesses to effectively utilize data.
Marketing tech
fromAdExchanger
16 hours ago

How Advertisers Can - And Cannot - Get In Front Of Chatbot Shoppers | AdExchanger

Brand marketers have limited control over LLM results despite willingness to pay for visibility in AI-generated responses.
fromThedrum
15 hours ago
Marketing tech

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.
Artificial intelligence
fromFuturism
2 days ago

Foolish Pollsters Are Now Just Asking AI What Voters Would Say in Response to Questions and Publishing It at Face Value

Axios mistakenly cited AI-generated polling data as human responses, highlighting risks of using simulations in opinion polling.
#google
Marketing tech
fromDigiday
6 days ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
fromBenzinga
5 days ago
Marketing tech

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Marketing tech
fromDigiday
6 days ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
Marketing tech
fromBenzinga
5 days ago

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromInfoQ
1 day ago

Reimagining Platform Engagement with Graph Neural Networks

Graph neural networks can enhance recommender systems by personalizing content and optimizing for long-term user engagement.
Marketing tech
fromMarTech
17 hours ago

3 KPIs that prove Marketing Ops drives revenue impact | MarTech

Marketing Operations should report pipeline contribution, customer acquisition cost efficiency, and funnel conversion velocity as key KPIs to demonstrate profitability.
Marketing tech
fromMarTech
3 days ago

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.
Artificial intelligence
fromFortune
4 days ago

Meta just killed a dashboard that let employees compete to be the company's No. 1 AI token user | Fortune

Meta employees created a leaderboard tracking AI token usage, promoting productivity measurement, but it was taken down due to external data sharing concerns.
Productivity
fromEntrepreneur
1 month ago

How AI Clears the Path to Faster, Better Executive Decisions

Decision slowdowns stem from disorganized inputs forcing leaders to decode information rather than decide, which AI can resolve by standardizing briefs, surfacing tradeoffs, and documenting rationale.
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromDigiday
4 days ago

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.
Artificial intelligence
fromComputerworld
6 days ago

AI often doesn't deliver ROI for IT departments either

Only 28% of AI projects in infrastructure and operations achieve meaningful ROI, with many failing due to unrealistic expectations and skills gaps.
Marketing tech
fromNeil Patel
4 days ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.
#ai-in-advertising
Cryptocurrency
fromBusiness Matters
2 months ago

What Is the Best Way to Purchase Advanced Analytics Tools for Digital Assets?

Purchase digital-asset analytics by defining use cases, evaluating data quality and methodology, and ensuring technical integration into existing workflows.
Marketing tech
fromEMARKETER
6 days ago

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.
Information security
fromSecuritymagazine
2 months ago

Product Spotlight on Analytics

Taelor Sutherland is Associate Editor at Security magazine covering enterprise security, coordinating digital content, and holding a BA in English Literature from Agnes Scott College.
fromPractical Ecommerce
1 month ago

AI Turns Weather Data into Sales

Weather impacts sales. Every retailer knows it. But for most, the likelihood that it might rain, snow, or sleet on the third of March somewhere in the Midwest is rarely used. Vendors such as Weather Trends have offered accurate, long-range forecasts for more than 20 years. But the opportunity is not predicting the weather; it's knowing what to do with the data. AI might change that.
E-Commerce
Marketing tech
fromForbes
1 week ago

Why AI Models Are Recommending Your Competitors Instead Of You

Generative engine optimization (GEO) is essential for brands to be recommended by AI systems, shifting focus from traditional SEO metrics.
fromThe Drum
2 months ago

Deeper data delivers more inspired partnership decisions

Imagine you're selecting an influencer to work with on your new campaign. You've narrowed it down to two, both in the right area, both creating the right sort of content. One has 24.6 million subscribers, the other 1.4 million. Which do you choose? Now imagine you could find out the first had 8.7 million unique viewers last month, while the second had 9.9 million. Do you want to change your mind?
Marketing
Data science
fromComputerworld
2 months ago

Tableau re-engineers dashboards, adds new analytics tools for business analysts

Tableau 2022.3 adds Data Guide and Table Extension, dynamic dashboards, event auditing, and performance/cost optimization to simplify self-service analytics for business users.
Data science
fromCIO
2 months ago

5 perspectives on modern data analytics

Data/business analytics is the top IT investment priority, yet analytics projects often fail due to poor data, vague objectives, and one-size-fits-all solutions.
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