#retail-advertising

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Where Commerce Media Will Flourish-and Sputter-in 2025

Commerce media is reshaping retail by leveraging first-party consumer data and ad revenue opportunities, especially through enhanced in-store experiences.
#microsoft

Microsoft looks set to (quietly) shutter its retail media business

Microsoft is shutting down PromoteIQ and redirecting clients to Criteo as part of a strategic shift in its retail media strategy.

Microsoft looks set to shutter its retail media business

Microsoft is quietly shutting down PromoteIQ and shifting clients to Criteo as part of a strategic collaboration in retail media.

Microsoft looks set to (quietly) shutter its retail media business

Microsoft is shutting down PromoteIQ and redirecting clients to Criteo as part of a strategic shift in its retail media strategy.

Microsoft looks set to shutter its retail media business

Microsoft is quietly shutting down PromoteIQ and shifting clients to Criteo as part of a strategic collaboration in retail media.
moremicrosoft
#walmart-connect

Retail Media's Unselfish Growth Engine; YouTube's Known Unknowns | AdExchanger

Retailers benefit greatly from increasing advertising revenues, enhancing overall business performance through connected strategies.
Target's and Walmart's advertising efforts underline the importance of integrated retail and marketing functions.
Google's approach to ads allows them to adapt to privacy rules while exploring market strategies.

Walmart's Global Ad Business Grew 26% in Q2

Walmart's advertising business is growing rapidly, with a 30% increase in the U.S. powered by third-party marketplace sellers.

Retail Media's Unselfish Growth Engine; YouTube's Known Unknowns | AdExchanger

Retailers benefit greatly from increasing advertising revenues, enhancing overall business performance through connected strategies.
Target's and Walmart's advertising efforts underline the importance of integrated retail and marketing functions.
Google's approach to ads allows them to adapt to privacy rules while exploring market strategies.

Walmart's Global Ad Business Grew 26% in Q2

Walmart's advertising business is growing rapidly, with a 30% increase in the U.S. powered by third-party marketplace sellers.
morewalmart-connect
#retail-media-networks

Retail media networks and advertisers going from guesswork to growth | MarTech

Retail media networks (RMNs) saw a 16.3% growth last year, with improved measurement, execution, and increasing interest from brands and agencies.
Standardization challenges persist in RMNs, but the potential to reach high-intent customers within a retailer's network is compelling for advertisers.
IAB's measurement guidelines aim to facilitate easier campaign execution and measurement across multiple RMNs to boost advertiser spend.

Best Buy puts more sponsored product listings in top placements compared with other retail sites

Best Buy gave prominent visibility to sponsored products with 51% at the top of the page and the other half in the shopping grid.

Retail media networks and advertisers going from guesswork to growth | MarTech

Retail media networks (RMNs) saw a 16.3% growth last year, with improved measurement, execution, and increasing interest from brands and agencies.
Standardization challenges persist in RMNs, but the potential to reach high-intent customers within a retailer's network is compelling for advertisers.
IAB's measurement guidelines aim to facilitate easier campaign execution and measurement across multiple RMNs to boost advertiser spend.

Best Buy puts more sponsored product listings in top placements compared with other retail sites

Best Buy gave prominent visibility to sponsored products with 51% at the top of the page and the other half in the shopping grid.
moreretail-media-networks

Why contextual AI helps retail marketers shop smarter, not harder

AI-driven contextual targeting is crucial in the new era of retail advertising.

The most-effective retail ads and what makes them work

Retail ads should convey a rational message with clarity and longevity to be engaging and impactful. Successful retail ads use product demonstrations for better results.
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