fromMarTech5 days ago5 things to consider before starting your ABM journey | MarTechLaunching an account-based marketing (ABM) strategy helps reach new marketing-influenced revenue heights and improves sales-marketing alignment while focusing on the right prospects.Marketing
fromMarTech3 weeks agoAI's big bang effect means marketing must evolve or die | MarTechOnly 19% of organizations have achieved true sales and marketing alignment, according to Strava Technology Group research.Marketing
fromThe Drum2 months agoMarketing techAdland, we have a problem: salespeople are from Mars, marketers are from Venus
fromMarTech3 months agoMarketing techCould AI be what finally aligns marketing and sales teams? | MarTechAI can bridge the gap between marketing and sales, reducing operational silos and enabling collaboration.
fromMarTech4 months agoMarketing techB2B marketers want results, not more technology | MarTechMarketers prefer actionable insights over adding new tools to their tech stack.
fromThe Drum2 months agoMarketing techAdland, we have a problem: salespeople are from Mars, marketers are from Venus
Marketing techfromMarTech3 months agoCould AI be what finally aligns marketing and sales teams? | MarTechAI can bridge the gap between marketing and sales, reducing operational silos and enabling collaboration.
