#self-driving-technology

#self-driving-technology

I think the technology chessboard is set around where different companies have invested on the technology strategy, and now the commercial chessboard is being arranged. We took a very contrarian view on the technology side. We were the first to build end-to-end deep learning for autonomous driving, and we pioneered this approach. Now, when it comes to this phase of moving into commercialization, we're also taking a contrarian business model approach.

"I trusted the technology too much," said George McGee, who ran off the road and killed a woman out stargazing with her boyfriend. "I believed that if the car saw something in front of it, it would provide a warning and apply the brakes."

BMW's strategy emphasizes safety and driver assistance over purely automated driving, highlighting a commitment to enhancing the driving experience rather than replacing it.