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fromFast Company
15 hours ago

How Starbucks designed its new iconic cup and big comfy chair

Starbucks CEO Brian Niccol introduced new ceramic cups and plush chairs as part of a strategic redesign to restore warmth and comfort to the brand, signaling a recovery from a two-year sales decline.
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fromBusiness Insider
5 months ago

Starbucks CEO Brian Niccol explains why he's not worried about a cash-strapped middle class hurting sales

Starbucks plans to win cost-conscious customers by becoming the greatest customer service company, pairing exceptional service with an appealing menu and value-driven pricing.
fromBusiness Insider
5 months ago

Starbucks CEO Brian Niccol reveals how Luckin Coffee is influencing his playbook - and the tactic he won't use

All ordering happens through an app, making the process impersonal and streamlined. When asked what he admires about the chain, Niccol pointed to their flavor combinations. "The one thing that they probably have done a nice job of is just an unbelievable pace of product innovation," he said. "It sets the tone for, 'Hey, we cannot be complacent on flavors and drink combinations.'"
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