#upfront-market

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fromVariety
2 weeks ago

TelevisaUnivsion Sees Flat Upfront Volume, Despite Surge in Digital Ads

TelevisaUnivision secured $1.82 billion in U.S. advertising for 2024, representing a 2% increase from 2023, maintaining strong overall volume in an uncertain advertising market.
Television
#advertising
fromDigiday
3 weeks ago
US news

Media Buying Briefing: The upfront is still not done - why and who's benefiting from it

fromDigiday
3 months ago
Media industry

Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

fromDigiday
3 weeks ago
US news

Media Buying Briefing: The upfront is still not done - why and who's benefiting from it

fromDigiday
3 months ago
Media industry

Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

more#advertising
Media industry
fromDigiday
3 months ago

What's in and out in this year's TV and streaming ad upfront market

The 2025 upfront market is poised for contention, influenced by economic uncertainty and shifting advertiser priorities.
Advertisers are seeking flexibility in commitments, which may disrupt traditional upfront negotiations.
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