#cpm-rates

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#advertising

Political ad spending shifts regional CTV costs for brands | MarTech

Political advertising is overshadowing brand messaging during the holiday season.
CPMs have risen significantly in swing states due to political competition.
Brands are reallocating budgets towards non-swing states with lower advertising costs.

Making Sense Of Perplexity; And Speaking Of AI Shopping Platforms | AdExchanger

Perplexity is exploring new in-app purchasing strategies to enhance profitability, such as the 'Buy with Pro' subscription model.

Political ad spending shifts regional CTV costs for brands | MarTech

Political advertising is overshadowing brand messaging during the holiday season.
CPMs have risen significantly in swing states due to political competition.
Brands are reallocating budgets towards non-swing states with lower advertising costs.

Making Sense Of Perplexity; And Speaking Of AI Shopping Platforms | AdExchanger

Perplexity is exploring new in-app purchasing strategies to enhance profitability, such as the 'Buy with Pro' subscription model.
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#podcast-advertising

Libsyn Unveils January 2024 Podcast Advertising Rates - Podcaster News

Podcast advertising rates for January 2024 have been announced, with insights into the highest and most accessible CPM categories.

Cost of podcast advertising drops to three-year low (Libsyn Ads)

Podcast advertising CPM dropped over three percent in August, reaching its lowest point in three years.

Podcast ad rate stability continues; small and big campaigns remain bargains. (Libsyn Ads)

The average cost per thousand (CPM) for podcast advertising in May almost matched April's price, decreasing by 2 tenths of one percent.

Cost of podcast advertising drops to lowest point in four years (Libsyn Ads)

Podcast advertising CPM dropped to $21.37 in September, the lowest in 52 months, reflecting market changes affecting advertising rates.

Libsyn Ads Unveils August 2024 Podcast Advertising Rates - Podcaster News

Podcast advertising offers significant engagement opportunities, with 88% of audiences finding the experience meaningful and valuable for advertisers.

Podcast ad rate stability continues; small campaigns reach new cost low. (Libsyn Ads) - RAIN News

The average CPM for podcast advertising in April was almost unchanged from March, demonstrating stability in pricing trends.

Libsyn Unveils January 2024 Podcast Advertising Rates - Podcaster News

Podcast advertising rates for January 2024 have been announced, with insights into the highest and most accessible CPM categories.

Cost of podcast advertising drops to three-year low (Libsyn Ads)

Podcast advertising CPM dropped over three percent in August, reaching its lowest point in three years.

Podcast ad rate stability continues; small and big campaigns remain bargains. (Libsyn Ads)

The average cost per thousand (CPM) for podcast advertising in May almost matched April's price, decreasing by 2 tenths of one percent.

Cost of podcast advertising drops to lowest point in four years (Libsyn Ads)

Podcast advertising CPM dropped to $21.37 in September, the lowest in 52 months, reflecting market changes affecting advertising rates.

Libsyn Ads Unveils August 2024 Podcast Advertising Rates - Podcaster News

Podcast advertising offers significant engagement opportunities, with 88% of audiences finding the experience meaningful and valuable for advertisers.

Podcast ad rate stability continues; small campaigns reach new cost low. (Libsyn Ads) - RAIN News

The average CPM for podcast advertising in April was almost unchanged from March, demonstrating stability in pricing trends.
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