Kia's 2030 EV sales target now stands at 1 million units annually, a reduction of roughly 20% from the previous target of approximately 1.26 million units. This adjustment reflects the impact of eliminated US EV subsidies and a slowdown in battery-electric sales.
Porter complained about difficulties when trying to insert lines in Excel. (Which, to be fair to Microsoft, is relatively straightforward - need to insert a row? Right-click on a selected row. Need to insert a line in text? Alt+Return is probably going to be your friend.) But then Porter turned to that other productivity stalwart, Word. "Never underestimate Microsoft's ability to make things more complicated," he said.
Everyone is entitled to their own opinion, but that's pretty demonstrably false. It's a good reminder that consumer sentiment often lags the reality on the ground. Americans don't have a damned clue who makes good EVs. That's what I took away from the January, 2026 edition of the Electric Vehicle Intelligence Report, which measures consumer sentiment toward EV brands. Surveyed consumer sentiment toward EV brands seems to be based on vibes and internal-combustion car experience, not anything resembling reality.