fromEater LA
2 days agoLA Favorite Smash Burger Specialist Softies Opens at USC Village
Founded by Josh Kim and Sam Hong in 2022, the pop-up started out as a total experiment after Kim and Hong grew bored by their corporate jobs. Kim was previously in client relations at OpenTable, and Hong worked at a tech company after leaving a management position at Copa Vida Coffee. They decided to cook burgers because it was easier to do than tacos, plus, Roy Choi had cornered the market on Korean-made tacos more than a decade prior.
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