#ux-strategy

#ux-strategy

I experienced this firsthand on a recent project analyzing how to integrate third-party solutions into our product. It wasn't traditional UX work: these 3rd party solutions had their own UI, which meant no wireframes or prototypes. But the clarity I brought, connecting different experiences into one consolidated workflow, was precisely why they needed a designer. Leaders now have a tool (in AI) that allows them to execute their vision instantly. Many people believe that if they articulate precisely what they want, AI will build it for them.

UX Strategy isn't a goal; it's a journey towards that goal. A journey connecting where UX is today with a desired future state of UX. And as such, it guides our actions and decisions, things we do and don't do. And its goal is very simple: to maximize our chances of success while considering risks, bottlenecks and anything that might endanger the project.