#value-perception

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#consumer-behavior #inflation #private-labels #shrinkflation #customer-service #consumer-spending
fromMarTech
3 days ago

How inflation reshapes shopping habits and trust in private labels | MarTech

As prices climb, shoppers aren't just spending less-they're spending differently. Nearly half are buying smaller quantities or trading down to lower-cost options, such as canned fruit instead of fresh, according to Capgemini's report, "What matters to today's consumers 2026." It's not about cutting things out entirely-it's about making budgets stretch. Low- and middle-income households are especially deal-focused right now: more coupons, more frequent but smaller trips, and fewer meals out.
Marketing tech
Careers
fromBusiness Insider
3 months ago

Starbucks CEO Brian Niccol explains why he's not worried about a cash-strapped middle class hurting sales

Starbucks plans to win cost-conscious customers by becoming the greatest customer service company, pairing exceptional service with an appealing menu and value-driven pricing.
Food & drink
fromFortune
4 months ago

Even McDonald's CEO knows the fast-food giant is too expensive. Now he's cutting prices to woo back cash-strapped consumers

McDonald's will price eight popular combo meals 15% below separate-item cost and relaunch value offers including $5 breakfast and $8 Big Mac/McNugget specials.
Productivity
fromMedium
5 months ago

I've managed teams for 7 years-here's how I measure employee value

Real value as a product professional is measured by problem-solving abilities rather than deliverables.
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