fromAdExchanger6 days agoWhen Did Ad Tech Get So Obsessed With Outcomes, Anyway? | AdExchangerThe term 'outcomes' defines any campaign metric that can be tangibly linked to business growth, encompassing sales, conversions, and other measurable success indicators.E-Commerce
Marketing techfromForbes4 weeks agoHow To Align Marketing With Real Business ObjectivesFocus on metrics that align with business goals to drive meaningful progress and avoid distractions from vanity metrics.
Marketing techfromForbes1 month agoMoving Beyond Vanity Metrics: Marketing KPIs That Matter To The C-SuiteVanity metrics can misrepresent genuine progress towards business objectives despite their appealing nature.