E-CommercefromAdExchanger1 month agoWhen Did Ad Tech Get So Obsessed With Outcomes, Anyway? | AdExchangerOutcomes-based advertising is a crucial trend in CTV, emphasizing metrics linked to business success.
Marketing techfromForbes2 months agoHow To Align Marketing With Real Business ObjectivesFocus on metrics that align with business goals to drive meaningful progress and avoid distractions from vanity metrics.
fromForbes2 months agoMoving Beyond Vanity Metrics: Marketing KPIs That Matter To The C-SuiteVanity metrics can inflate an ego but often mislead organizations about genuine progress towards their business goals.Marketing tech