#walmart-connect

[ follow ]
Marketing tech
fromRetail Dive
2 months ago

How Walmart Connect is growing the 'connective tissue' of retail media

Walmart Connect launched a Display Advertising API, improving ad integration for advertisers and enhancing performance metrics across multiple channels.
fromDigiday
7 months ago

What Rich Lehrfeld's media buying background means for Walmart RMN business

"How do I work within a big retail company? And I feel very lucky because the leadership got it and understood if we do it the right way, we do it in a customer-centric way, it can really add value," Lehrfeld said, explaining how his background helps Walmart's sales strategy.
Marketing
[ Load more ]