#yahoo-dsp

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Marketing tech
fromDigiday
8 hours ago

Media buyers say Yahoo's DSP is one to watch

Yahoo's DSP has improved with AI-native rebuilding and expanding commerce capabilities, gaining buyer interest yet remaining a challenger amid Amazon's dominant, scale-driven DSP growth.
fromAdExchanger
6 months ago

Why Pfizer's Josh Palau Can't Wait To Buy Netflix Through The Yahoo DSP | AdExchanger

Part of moving biddable marketing channels in-house is having a deeper understanding of the brand. At an agency, the focus can often be diluted across various clients.
E-Commerce
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