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Media industry
fromDigiday
1 week ago

The AI traffic cliff is proving why revenue resilience matters

Publishers must become product-focused, building habitual, loyalty-driving experiences to survive AI-driven zero-click search, steep traffic losses, and ad-revenue disruption.
Artificial intelligence
fromDigiday
1 week ago

Media agencies use AI search insights to predict what audiences want

Brands and agencies use AI search and zero-click insights to map consumer intent, build audience personas, and guide media planning and retail spending.
Marketing tech
fromDigiday
1 week ago

Agencies are racing to offer zero-click analysis tools, but monetizing them isn't easy

Agencies are launching tools to analyze how LLM-powered zero-click search represents brands, but monetization and remediation challenges limit clear commercial solutions.
#answer-engine-optimization
more#answer-engine-optimization
#ai-overviews
more#ai-overviews
Miscellaneous
fromDigiday
4 weeks ago

Media Briefing: Overheard at the Digiday Publishing Summit Europe, October 2025 edition

Publishers face an existential threat as Google search volatility and AI summarization tools have permanently reduced site referral traffic.
fromDigiday
1 month ago

From clicks to curation: How publishers can reclaim control of the media ecosystem

Curation flips this script. A publisher's greatest asset will always be their content, of course, but the advantage that sets them apart - the ace up their sleeve, so to speak - is their audience data. By putting that data to work in curated marketplaces, publishers can stretch the value of their content well beyond their own properties - bundling data and inventory into highly targeted, privacy-compliant packages that advertisers can buy directly.
Marketing tech
Marketing tech
fromDigiday
1 month ago

Media Buying Briefing: AI's impact on search forces agencies to rewrite the marketing script

Generative AI-driven search is transforming discoverability, reducing clicks, and forcing media agencies to rewire planning and optimization strategies.
Marketing tech
fromDigiday
1 month ago

'It's like Google all over again': What OpenAI's Instant Checkout signals about conversational commerce

OpenAI launched Instant Checkout in ChatGPT, accelerating AI-driven product discovery and pushing brands toward agentic commerce and zero-click search strategies.
Marketing
fromPR Daily
2 months ago

Building brand reputation in the age of AI - PR Daily

Brands must earn AI endorsement by influencing AI answers and agents, shifting from buying clicks to monitoring, analyzing, and aligning earned, owned, and social media.
fromMarTech
3 months ago

How to optimize your website for AI-powered search | MarTech

Search is changing fast - and so is how people discover content online. AI-driven tools like ChatGPT are cutting into traditional website traffic, pushing businesses to rethink how they design and optimize their digital presence. I saw this shift up close during a recent website redesign and brand refresh. In the past, redesigning a site meant focusing on user experience, brand storytelling, tailored content and SEO. This time, another factor came into play: large language model optimization (LLMO).
Online marketing
Online marketing
fromPractical Ecommerce
3 months ago

How AI Content Sleuths SEO Gaps

Generative AI, zero-click search results, and mass-produced mediocre content are collapsing traditional organic search traffic and undermining the value of high SERP rankings.
#ai
Marketing tech
fromDigiday
6 months ago

How the semantics of search are changing amid the zero-click era

AI-assisted search tools are redefining marketing practices and user interactions with search.
Zero-click search is increasingly common, changing the nature of how users find information online.
more#ai
fromForbes
4 months ago

What Every CMO Needs To Know About The Zero-Click World

Nearly 60% of Google searches now end without a single click to any website, indicating a fundamental shift in how buyers discover and evaluate solutions.
Marketing
fromSearch Engine Roundtable
4 months ago

Daily Search Forum Recap: July 3, 2025

Since the release of Google AI Overviews a year ago, zero-click searches have dramatically increased, indicating a significant shift in user search behavior.
Digital life
fromSearch Engine Roundtable
4 months ago

Similarweb Says No Clicks From Google Grew From 56% to 69% Since AI Overviews

Since the launch of Google AI Overviews in May 2024, zero-click search grew by 13 percentage points, reaching 69% in May 2025, while organic traffic to news sites declined significantly.
Digital life
Marketing tech
fromForbes
6 months ago

How Small Businesses Can Survive The Massive Change In Google Search

Zero-click search is reshaping how customers find businesses online.
Business owners need to adapt their digital marketing strategies to thrive in zero-click search.
Maintaining an updated Google Business Profile is crucial for local search visibility.
Creating content that answers specific customer questions is vital for online engagement.
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