#zero-click-search

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fromMarTech
1 day ago

How to optimize your website for AI-powered search | MarTech

Search is changing fast - and so is how people discover content online. AI-driven tools like ChatGPT are cutting into traditional website traffic, pushing businesses to rethink how they design and optimize their digital presence. I saw this shift up close during a recent website redesign and brand refresh. In the past, redesigning a site meant focusing on user experience, brand storytelling, tailored content and SEO. This time, another factor came into play: large language model optimization (LLMO).
Online marketing
fromPractical Ecommerce
2 days ago

How AI Content Sleuths SEO Gaps

Generative AI, zero-click search results, and mass-produced mediocre content are collapsing traditional organic search traffic and undermining the value of high SERP rankings.
#ai
Marketing tech
fromDigiday
3 months ago

How the semantics of search are changing amid the zero-click era

AI-assisted search tools are redefining marketing practices and user interactions with search.
Zero-click search is increasingly common, changing the nature of how users find information online.
more#ai
fromForbes
4 weeks ago

What Every CMO Needs To Know About The Zero-Click World

Nearly 60% of Google searches now end without a single click to any website, indicating a fundamental shift in how buyers discover and evaluate solutions.
Marketing
fromSearch Engine Roundtable
1 month ago

Daily Search Forum Recap: July 3, 2025

Since the release of Google AI Overviews a year ago, zero-click searches have dramatically increased, indicating a significant shift in user search behavior.
Digital life
fromSearch Engine Roundtable
1 month ago

Similarweb Says No Clicks From Google Grew From 56% to 69% Since AI Overviews

Since the launch of Google AI Overviews in May 2024, zero-click search grew by 13 percentage points, reaching 69% in May 2025, while organic traffic to news sites declined significantly.
Digital life
Marketing tech
fromForbes
3 months ago

How Small Businesses Can Survive The Massive Change In Google Search

Zero-click search is reshaping how customers find businesses online.
Business owners need to adapt their digital marketing strategies to thrive in zero-click search.
Maintaining an updated Google Business Profile is crucial for local search visibility.
Creating content that answers specific customer questions is vital for online engagement.
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