fromwww.cnbc.com
3 days agoOp-ed: High-value AI conversations will lead to a new, richer era for Google and the open web
Many believe generative artificial intelligence engines and large language models are a problem for the open web, publishers and even advertisers. Some think they are a problem for Google because they'll have less search traffic to monetize, replaced by Gemini LLM conversations. Both of these notions are wrong. In just a single year since launch, Gen AI search and LLMs have changed the face of the open web.